The Exponential Power of Birthdays

If you can tell your story simply and beautifully, you've got a shot. That's one of the reasons that I'm a big fan of charity: water, the NYC non-profit started by Scott Harrison <@scottharrison> to provide clean water to people in developing nations. The other reason is that they are changing the world by changing people's lives right here, right now.

To celebrate their founding every September, charity: water launches a specifically targeted mission to raise funds for digging water wells in a particular region of the world. This year, they are targeting the Bayaka people of Central African Republic. Take 5 minutes and see their story and how you can simply and powerfully make a difference below. Then, go to the charity: water website (plus, you'll see how well Scott's wife Vik <@vikharrison> crafts their communications).

In four years, charity: water has gone from being a cool idea to a legitimate world-changer. I know these people and what they're doing and I'm honored to call them friends. They're making a difference and doing it for all the right reasons. They do what they do really, really well. And, above all else, they're the real deal.


charity: water 2010 September Campaign: Clean Water for the Bayaka from charity: water on Vimeo.